FightTown Streetwear Company is an American lifestyle brand that embodies streetwear through artist-designed and timeless luxury clothing pieces that are created specifically to be ultra-comfortable, versatile, and inspired by Tony Shultz's family boxing heritage.
How We Got Started: FightTown Streetwear Co. was born out of Tony's love of luxury streetwear and creating unique pieces to train in and hang out after in, and always getting asked “where can I buy one of those pieces from?” … So, the idea was created. He starts by taking versatile, classic pieces, then creating his own simple yet meaningful designs, while also searching out talented street artists to collaborate with on unique, one of a kind pieces. Our mission is always to create exclusive streetwear that has a great story behind it, and instills a sense of pride and self-confidence by wearing something that has a history and meaning to it. Our focus with every piece we create is to ensure FightTown Streetwear Co. resonates with each individual who wears it and every person that sees it.
Our Purpose: We believe first and foremost in quality, luxury materials, and creating amazing experiences. Our (direct to consumer) business model allows us to build strong, long term relationships with our customers, and to respond immediately when you want or need anything from us. We’re building a community of streetwear enthusiasts, we’re not in the business of selling clothes, we’re in the business of sharing our passion and excitement for streetwear, and playing our part to support the streetwear family, for everyone who wants to come join in.
Our Goal: From creating unique limited edition streetwear, in collaboration with street artists, to telling the artists story and the meaning behind the pieces on drop day. Our goal is to create exclusive, fun, memorable streetwear pieces, that you’re going to love and wear, forever. The stories behind the pieces we create, the street artists that help design them, the excitement of finding something that fits your identity so perfectly, you’d never find in a big box retailer, and knowing you’re one of only a small group of individuals that will ever own that streetwear piece. We want to play that part in your life, create those unique pieces in your wardrobe, and fulfill your excitement and passion for streetwear (and hopefully boxing, too).
About Tony Shultz | Founder/Designer/CEO
From Tony Shultz:
FightTown Streetwear Co. combines my love of Boxing, Streetwear & Street Art.
I’m a huge fan of ultra comfortable & versatile Streetwear. I take my favorite pieces (T-shirts, Crew Sweaters, Hoodies, Hats) and search out talented street artists to collab w/ and create pieces that I wear everyday.
I offer these Limited Edition pieces on The Drop Page here
(NYC & StreetBoxing Originals Are Always Available)
You can always reach out to me on IG: JimmyTheToucan